Is Fluoride Toothpaste Still the Gold Standard?

By Anish Nanda

Only if it tastes this good.

Fluoride toothpaste gets a bad rap these days.
 Some say it’s outdated, clinical, even boring.

But here’s the truth: fluoride remains one of the most widely studied and professionally recommended ingredients in oral care. And when it’s formulated thoughtfully—with modern ingredients and clean flavor—it’s anything but boring.

At TWICE, we took the proven benefits of fluoride and built a completely new experience around it.
 The result? A refreshing wintergreen peppermint toothpaste that supports enamel health and makes you want to brush.

🧪 Why Fluoride Still Deserves a Spot in Your Routine

Fluoride is a trusted tool in cavity prevention and enamel support. It works by helping the teeth resist acid from food, bacteria, and daily wear.

We use sodium fluoride at FDA-approved levels to support your smile every day—without the harsh additives that usually come with it.

🌿 The TWICE Take: Clean Science Meets Great Flavor

Our Wintergreen Peppermint Fluoride Toothpaste is formulated with:

  • ✅ Sodium fluoride to support strong, cavity-resistant enamel

  • ✅ Potassium nitrate to reduce tooth sensitivity 

  • ✅ Vitamins A and E for antioxidant support

  • ✅ No SLS, artificial dyes, or synthetic foaming agents

It’s a toothpaste that blends performance and purpose—clean, refreshing, and built for your modern routine.

😮 “Wait… This Is a Fluoride Toothpaste?”

That’s the reaction we get a lot.
 The crisp blend of wintergreen and peppermint oils gives a cooling, elevated feel—more like a wellness ritual than a chore.

The flavor is fresh, not overpowering. The texture is smooth, not gritty or harsh. And the result? A toothpaste that makes twice-a-day brushing feel like something you actually look forward to.

🔬 What Makes It Different?

Typical Drugstore Paste

TWICE Fluoride Toothpaste

Foams excessively with SLS

Low-foam, SLS-free formula

Artificial flavors and dyes

Flavored with essential oils

Focused only on fluoride

Enriched with vitamins + antioxidants

Basic packaging

Recyclable tube, thoughtful design

You don’t have to choose between clean and effective.
 TWICE proves you can have both.

👨⚕️ Dentist-Informed, Wellness-Minded

This formula was created with input from Dr. Jonathan B. Levine, a leader in preventive and cosmetic dentistry. It reflects decades of clinical insight—blended with a deep belief in holistic, whole-mouth health.

🛒 Why You’ll Love It

Because it works.
 Because it’s clean.
 Because it tastes like a breath of fresh mint—not like a chemical experiment.
 And because it’s designed to fit seamlessly into your daily wellness routine.

👉 Shop Wintergreen Peppermint Fluoride Toothpaste
 Brush better. Smile brighter. Repeat twice a day.