Your Floss Is Failing You. Here’s What We Made Instead

By Anish Nanda

(And why your dentist would probably agree.)

Let’s be honest—most floss is an afterthought.

You grab whatever’s in the drawer, tug it between your teeth (if you remember), and call it a day.

But here’s the truth:
 Most people aren’t flossing effectively. And even when they do, many floss options are too slippery, too sharp, or too bulky to do the job gently and thoroughly.

At TWICE, we decided to reimagine the most overlooked tool in oral care—and make it smarter.

😬 The Problem with Traditional Floss

  • String floss can be awkward and tough to maneuver.

  • Woven floss often frays or gets caught.

  • Cheap floss picks are usually coated in PTFE (used in non-stick materials) and can glide over buildup without removing much.

The result? A false sense of clean—and a missed opportunity to actually support your long-term oral health.

🌿 What Makes TWICE Floss Picks Different?

Our Single-Strand Floss Picks are designed to be as effective as they are convenient.

They feature:

  • ✅ A tensioned, shred-resistant fiber that glides easily but grips well

  • ✅ An angled handle for easier access to back teeth

  • ✅ A sleek, single-strand design that fits comfortably between tight contacts

  • ✅ Plant-based materials for a more sustainable flossing routine

They’re designed to fit effortlessly into your day—and help you get more from every floss.

🔜 Coming Soon: Triple-Strand Technology

Launching October 2025, TWICE Triple-Strand Floss Picks are our next evolution in effective, thoughtful flossing.

Each pick features three ultra-fine strands engineered to expand slightly between teeth and reach more surfaces—making flossing feel easier and more complete.

Why triple-strand?

  • More contact with each tooth

  • Greater debris removal coverage

  • Gentle, comfortable performance—even in tight spaces

It’s flossing redesigned with feel, function, and future-minded care in mind.

❗ Why Flossing Really Matters

Skipping floss may leave behind up to 40% of your tooth surfaces uncleaned—areas where food, bacteria, and plaque can linger.

This may contribute to:

  • Less fresh breath

  • Higher buildup of biofilm and bacteria

  • Increased inflammation, which can impact your gums and beyond

Flossing isn’t just a cosmetic habit—it’s part of a full-mouth health routine.

🛁 A Cleaner Routine, Made Easier

Whether you floss daily or are just starting to build the habit, TWICE Floss Picks are here to remove the friction:

  • ✅ Simple to use

  • ✅ Thoughtfully designed

  • ✅ Made with clean, modern materials

  • ✅ Developed with input from dental professionals

It’s the upgrade your drawer—and your mouth—has been waiting for.

🛒 Make the Switch

👉 Shop TWICE Single-Strand Floss Picks
 🪥 And stay tuned for our Triple-Strand Floss Picks—coming October 2025.

Because a better flossing experience is a small switch that can make a big difference.