The TWICE way. Rinse. Floss. Brush.
Good on its own. Better in a routine.
Give each part of your mouth its moment. Find the next everyday essential for your routine.
Starting fresh?
Two toothpastes, mouthwash, floss picks and two brushes. One complete routine.
Rinse first.
Start with Gum Shield, our alcohol-free rinse with mild Shield Mint flavor.
Floss second.
Three strands help catch and lift trapped food from between your teeth.
Brush third.
Your toothpaste. Your brush. Morning and night.
This product’s place in your routine

Your evening, refreshed.
Give the day a fresh finish.
A clean-feeling mouth. A cooling mint finish. A moment to put the day behind you. Here’s how this formula brings more to your brush than charcoal alone.
- Clean. Polish. Start fresh.
- Hydrated silica is a polishing ingredient that helps remove surface deposits as you brush. The formula also includes baking soda and activated charcoal.
- More than a mint flavor.
- Icy Mint brings a refreshing finish, while menthol adds a cooling sensation. That just-brushed feeling, morning or night.
- A mineral worth knowing.
- Hydroxyapatite is the mineral that makes up most of tooth enamel. It’s part of this fluoride-free formula, alongside vitamins A, C and E.
“I love using it at night.”
Julian Levine, co-founder
Inside the formula.
Everything on purpose.
Activated charcoal.
The ingredient behind the name. Paired with hydrated silica, a polishing ingredient, in a formula made for your daily brush.
Baking soda.
You may know it as sodium bicarbonate on the label. One more considered ingredient in our Icy Mint formula.

Built from a life in dentistry.
Made for life between visits.
Brothers Julian and Cody Levine founded TWICE with a perspective shaped by patient care and dental missions. Their father, Dr. Jonathan B. Levine, DMD, is our Chief Dental Advisor. A family’s devotion to dentistry, brought into your everyday routine.
Meet the family



